Over recent years, gaming and YouTube have developed a very special relationship. The rise to international stardom of various ‘Let’s Players’, games critics and professional E-sports gamers via YouTube has irrevocably altered the site’s reputation. In 2013 a Let’s Play gaming channel (Swedish ‘bro’ PewDiePie, of course) became the most subscribed channel on YouTube, and in 2014 the same channel became the most viewed channel of all time – a position it holds to this day.
This makes it perhaps unsurprising that YouTube yesterday unveiled ‘YouTube Gaming’ via their official blog, the post announces YouTube Gaming as:
“A brand new app and website to keep you connected to the games, players, and culture that matter to you, with videos, live streams, and the biggest community of gamers on the web—all in one place.”
It seems that this new site will provide the same content that can presently be found on YouTube but will subdivide content into a new ‘gaming’ section, with content available to be sorted by game titles and other handy categories, making it easier for gamers to keep up with everything related to their favourite franchises and titles. The new site also promises to spotlight livestreams and make broadcasting gameplay to YouTube simpler.
YouTube Gaming is set to launch in the U.S. and U.K. ‘this summer’ – which, as always, equates to winter for us Southern Hemisphere folks. The official blog post hints at more to be revealed at E3 next week.