Remember when video game stores were more than just retailers dealing exclusively in video games and merchandise? When I was a kid, I loved visiting Video Games Heaven or the Virgin Megastores as they had test areas, events, and a great community atmosphere. Sure, they were still retail stores, but the focus felt more on the culture/community rather than mass sales.
This year I was lucky enough to relive this experience in Mildura, Victoria. During my busy schedule of water sliding, swimming, and just fun in general, I ventured to Mildura Central (the plaza) to spend a JB Hifi gift voucher. I was surprised to see a Gametraders store (as I’d thought them extinct), so I ventured inside for a look. The first thing to greet me was the inevitable merchandise. You know the stuff – plushies, statues, and various items designed to capitalise on a gamer’s love for a particular game, series, or genre. However, this was different. In addition to the usual current video game items they had old stuff, rare stuff, pop culture stuff, anime stuff… all sorts of stuff!
My interest piqued, I ventured further inside and found that they not only stocked video games, but were also well supplied with tabletop and card games. They had both new and second-hand sections, great for those who don’t want to paint their own minis or for people seeking a specific Magic The Gathering card. I then realised that the store had an additional room I’d not noticed from the outside. Upon entering, I saw rows of tables in a scene that would be very familiar to anyone who has ever attended a tabletop game event.
Amazing! This little shop not only catered to all that we love here at Another Dungeon, but they actively encouraged the gaming community by providing a place to play. Alongside the rows of tables were a couple of tabletop setups (open field and ruined modern city settings) and a cosplay section complete with purchasable costumes, parts, and change rooms. As it was about 10am on a Tuesday, I wasn’t expecting the place to be packed; however, I did see two games of Magic, a Call of Cthulu session, and another game I didn’t recognise. After speaking with some of the players, I learnt that Gametraders not only provides a place for these games, but hosts regular events as well.
At this time, I was approached by a staff member who asked if they could help with anything or if there was something I’d like to play. I was interested in figure painting after trying my hand at PAX AUS, so asked about that. Surprisingly, they had a decent assortment of Citadel paints, plastic cutters, brushes, workstations, and so on. They didn’t have the starter kit I was after, but offered to get it in for me or make up something similar with the parts they had.
Before leaving, I took in the rest of the store. Alongside the standard video game stuff, they had an extensive range of second-hand gear; and I’m not talking $90 copies of the latest Call of Duty. They had console and games ranging from the original Game Boy all the way up to current-gen stuff; and the prices weren’t too bad either. Certainly comparable to what items would go for on eBay! Adding to the appeal, they had numerous old consoles setup so that customers could test or just play the games on offer.
As you may be able to tell, I was impressed. I can’t say I’ve ever wanted to write an article about a retail store before, so well done to Gametraders Mildura. The atmosphere you’ve created is welcoming and reminded me of the tabletop section at PAX Australia 2014. It pervaded both customers and staff alike, creating a really pleasant visit. Here was a place where gamer interests were realised and encouraged, and all were welcome. I’m not sure if the other remaining Gametraders stores are like this (I know the one at Fountain Gate, Victoria wasn’t), but if you’re ever in Mildura, make sure you pop in for a look. It’s well worth your time and support.